L’Oreal Professionnel Retro Nouveau Color Collection 2013 Launch event

L’Oreal Professionnel Retro Nouveau Color Collection 2013 Launch event

Hello everyone! I recently attended theL’Oreal Professionnel Retro Nouveau Color Collection 2013 Launch event on 24th January 2013 at Hilton hotel, Janakpuri, New Delhi. This was one of the most exciting events that I have attended, being a blogger, in the recent times. 

L’Oreal Professionnel- the Parisian house of hairdressing believes in bringing the latest in hair fashion from the international fashion runways to India. In line with this fashion philosophy, it has launched the Retro Nouveau Color Collection 2013- a new fashion forward twist to retro hair designs.

The 50-60’s era saw some of the most stylish Fashion icons in the world and these iconic women continue to inspire the world of fashion as symbols of glamour, elegance and style even today. Int is in these golden age icons namely Elizabeth Taylor, Twiggy Lawson and Brigitte Bardot– that L’Oreal Professionnel has found its inspiration for its color collection.
Taking this international collection a step further, the L’Oreal Professionnel Dream team has designed its India interpretation with cuts, colors and styles created specifically for the Indian woman and meant to reveal her glamorous icon.

The Color Collection uses a new color technique called ‘Shadow Illusions‘ with cuts and styles that are on-trend  while retaining the 60’s signature. The 3 color bases used int he collection with INOA and majirel colors are suited for Indian hair and skin tones, making fashionable color very wearable and suited for various hair lengths.

The team of Dhruv Abhichandani & Vipul Chudasma re-created the 3 iconic looks- highlighting the 3 signature hair designs- the fringe, the tousled bob and the bouffant.

The L’Oreal Professionnel Dream Team 

The event comprised of demonstration of various iconic hairstyles, followed by ramp walk, with models sporting the latest hairstyles. 
I picked up a lot of hair-styling tips from the event, mostly about the latest trends in hair colors and styles. Also, L’Oreal Elnett hair spray seems to be a star product, a favorite amongst all the dream team members.

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