A few days back, I was invited to attend the Vivel Skin Love event with their brand ambassador and Bollywood actor Kareena Kapoor Khan.
Vivel, ITC’s leading personal care brand is one of India’s youngest most trusted brands (Brand Equity– Nielsen Most Trusted Brands, 2015) and also among India’s most exciting brands (Brand Equity– Nielsen survey 2015) in the personal care segment. In line with the evident shift in women’s attitudes towards their personal grooming regimen and the intrinsic need of deep moisturisation, Vivel unveiled this new range enriched with Vitamin E, a powerful skin moisturiser.
Along with the launch, the event also saw a panel discussion held by Kareena Kapoor Khan, Bollywood Diva and Vivel Brand Ambassador, Mr. Subash Balar, Category Head, ITC Personal Wash, Mr. Vijayan Padmanabhan, Sr. Lead Scientist from ITC’s Life Sciences Technology Centre, Ms. Priscilla Corner, renowned beauty expert and Dr. Mahima Bakshi, celebrity Fitness and Beauty Consultant.
Top beauty picks from the panelists:
- Kareena shared that her most favorite and trusted beauty product is almond oil! She says almond oil is something everyone in her family uses for soft, smooth skin, and the results are very much evident in the beautiful skin that runs in their family.
- Kareena also shared that she prefers eating a whole fruit to drinking fruit juice.
- Regular hydration from the inside is very important for keeping skin problems at bay! So ladies, drink up those bottles of water!
- Apart from internal hydration, it is important to moisturise your skin from the outside too.
- Exercise, sufficient sleep and a good diet go a long way in keeping your skin soft and supple.
Nourishment as a core thought is echoed in every aspect of the Vivel portfolio for a holistic experience. The assortment of soaps includes 4 variants that are ideal food for skin. Vivel with Green Tea and Vitamin E is a unique offering and a first in the Indian Soap industry. Vivel soap with Green Tea nourishes skin from deep inside and prevents accumulation of skin impurities. Vivel Aloe Vera with Vitamin E deep nourishes to give satin soft skin. Vivel Mixed fruit + Cream is a double delight as it is a unique 2-in-1 soap enriched with mixed fruits – Pomegranate, Avocado and Papaya- Cream and Vitamin E. Not only it nourishes skin, but also endows it with a youthful glow.
The design language of the new soaps provides sensorial experiences with the shape and feel. The cocoon like shape with soft, fluid and pleat like contours depicts nurturing care and warmth.
In a manufacturing innovation, Vivel introduces India’s first soap that visually depicts dual skin benefits. DUCOX (Dual Core Extrusion Technology) makes Vivel Mixed Fruit a fascinating visual manifestation of the dual-skin nourishment delivered by the soaps.
Vivel introduced ‘Love & Nourish’ an exquisitely crafted bathing range with brand ambassador Kareena Kapoor Khan. Enriched with Almond Oil & Shea Butter and Avocado Oil & Olive Butter, Vivel Love & Nourish is an indulgence crafted to pamper skin with an abundance of exotic butter and nourishing oil. The ingredients since time immemorial have had a rich legacy of skin care and nourishment. Vivel love & Nourish celebrates the indulgent and lovable Vivel woman. Be it the exotic nourishing ingredients with a rich legacy of skin care or the innovation in creating the first ever flip-top mechanism in soap packaging, Vivel Love & Nourish is an idyllic extravagance that is poised to serenade a woman with élan!