5 things NOT to say to Indian Bloggers in 2017!

So 2017 has already begun, and while I wanted to do this story in the last week of 2016, it is never too late to talk about what you firmly believe in, I guess. I have been blogging close to 5 years now, and have seen a lot of trends come and go but the one department which needs some improvement is the way brands & agencies handle bloggers. Even NOW. Usually the one to refrain from talking about such things on my blog, I reckon it is now high time I do this post, before it gets way too late.

Even though a little late, here are the top 5 things Indian bloggers do NOT want to hear from PR and Marketing agencies & Brands in 2017:

  1. BARTER

Dear Ones.. What era do you live in? It is 2017, and it has been ages since the barter system went out of our economy. As per Wikipedia, “Barter, as a replacement for money as the method of exchange, is used in times of monetary crisis, such as when the currency may be either unstable or simply unavailable for conducting commerce.”

Use the word barter only when you are ready to pay our rents and shopping bills in EXCHANGE for social media & blog posts. Please. Thank you!

And re-tweeting our posts does not count towards barter.

THE BRAND WANTS TO SEE THE RESPONSE FROM YOUR BLOG FIRST, BEFORE PAYING YOU.

So tell me, why did you even approach me in the first place if you have doubts about my ‘reach’. And why will I work for you for FREE, give you some sales maybe, and then wait for you to come back to pay me (which will never happen coz you’ve got the work done for free anyway). Like Why?

Also, some people ask how many sales they will get if they work with us. There is no definite formula to this. Like really, NONE. If you are working with bloggers only to get sales and to not reach out to people, please look elsewhere. We are bloggers, not sales persons.

2. WE’LL PAY YOU AFTER 60 EFFING DAYS

Do you get your salary after waiting for it for 60 days? The logic behind paying after 60 days is what eludes my understanding. YOU charge your client (Brands) in advance. YOU keep the money in YOUR bank account for 60+ days and YOU earn 6% interest on it. And then, YOU make the bloggers run after you for payment even after 60 days have passed. How is it fair to the one who is doing the actual work? And how do I trust you for 60 days? A lot of times, my money has not been paid (when I used to accept late payments, which I don’t do anymore, barring some exceptions) coz someone or the other is bound to change jobs in those 60 days, leading to clueless people everywhere. Clueless only when it comes to releasing payments, though.

Someone recently told me that since advance payment was my preferred mode of payment, I’d be paid less (as opposed to when I’d be taking payment after 60 days). Now do you get the whole ‘6% bank interest’ concept?

This should have been point #1 actually.

3. BUT YOU’LL GET TO SEE CELEBRITIES

This is the biggest tactic used on bloggers to lure them into attending events. And how does that help us? Will the celebrity pay our bills? Please send me the address so that I can courier next month’s rent slip, coz otherwise, looking at celebrity X and Y has no contribution towards my life. None whatsoever.

4. BUT THAT PERSON HAS MORE INSTAGRAM FOLLOWERS AND IS ALSO CHARGING LESS.

Ever heard of paid followers? There’s so many times (almost every day, actually) when I want to jump into the whole ‘bought followers’ game too. You can buy 100k+ followers at the click of a button and with just a few thousand bucks. Trust me, it is the hardest thing to resist these days as a blogger. But then, do you do your homework? Nope. You just see the 100k+ figure and go for it. Sad! How is it that you never understand how a person can have 100k+ followers and still have non-existent blog traffic, or a similar number of followers on other social media platforms. Just a little bit of research does no harm!

*No offence to anyone here, especially the ones who have genuine 100k+ followers. The number was used only for representative purpose.

5. FREE FOOD & DRINKS AT EVENTS

These should not be the reasons why you’d want to invite someone to your event which is otherwise not related to food & drinks. Period.

~~~~~~~~~~~~~~

In the end, I do love working with brands and agencies and have my favorites too. I still work on a post-paid basis with a lot of agencies, but only the ones who have been able to pay me on time (usually within 10 days) every single time, without making any excuses.

But I can only hope for things to improve this year in the Indian blogging scene and that we have some exciting times ahead. Things REALLY need to change. And NOW!

Image source

You may also like

2 Comments

  1. This post is just gold! There’s this “blogger” I follow on Instagram who has about 45k followers but an average of 80 likes per post who’s given a LOT of attention from brands who have been in talks with me but have decided to go with her instead! I really wonder how they make the decision for hiring someone..
    I really enjoyed the post and Happy New Year! Let’s hope 2017 turns out to be a great year for bloggers

    The Pretty Lady
    Rachna Lakhanpal recently posted…Instagram GiveawayMy Profile

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge