News+ Releases: Edition 3

Hey everyone!

Here’s presenting the exciting fashion and beauty news bits and new launches from the past few days:

1. Vivel Cell Renew Fortify + Repair Face Moisturizer recognized as Product of the Year 2013

ITC Personal Care’s newly launched Vivel Cell Renew Fortify + Repair Face Moisturiser has bagged the prestigious Product of the Year Award in the Face Care category for 2013.

Vivel Cell Renew_Fortify+Repair Moisturiser

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15th Bride & Groom Exhibition: 6-8 July 2013

The 15th year of Bride & Groom Exhibition to be held from 6th July to 8th July, 2013 at Hotel Ashok, Chanakyapuri, New Delhi, is all set to woo Delhiites with the latest in wedding industry.  With participation from all over India as well as abroad, Bride & Groom which was started in 1999 by ITE Group India is now a trend setter by providing all “wedding solutions” under one roof. It is being organized in 6 states and 4 countries and is revolutionizing the Indian Wedding Industry in the contemporary way.

Participants includeDesigners Sulakshna Monga, Soltee of new Delhi,  Rana’s Legacy of  Jaipur, Naina Jain, Kolkata, Nikki Merani of Azuli, Mumbai, Azuli By Nikki Merani-Mumbai, Sancia Creation, Rosy Ahluwalia, Begum Wazir,   Aum Studios – Mens Wear, Vaasvi By Akshya Wadhwa, Keyans By Meeta Bhatia, Parampara By Sagar Mehra, Faquire By Deepa Arora, Stitch – Sarab Khanijou, Inaayaat By Rashmi Rajesh Bansal,  Jewellers Nirakara, Jewels By Seema Agarwal, G D Industries, Dillano Luxrious Jewellery, Mallika Empire Pvt Ltd, Others: Batua By Barsha – Mumbai, Crescent Events, V-3 Event & Entertainment Pvt Ltd, Luxmi Digital Studio, Tandoori Nights – Catering Services, Saltt Catering, Vibha Sudarshan – Tarot Card Reader, etc.

Date: July 6th, 7th & 8th 2013,
Venue: Hotel Ashok, Chanakyapuri, New Delhi
Time: 11 am to 7:30 pm
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New Lakmé Clean Up Range : Clear Pores

lakme clean up clear pores

Mumbai, July, 2013: This monsoon, enjoy a hot cuppa without having to worry about your skin. No matter how much we love the monsoons, the humidity in the air often creates havoc for our skin. The moisture laden air makes our skin prone to breakouts, blemishes, clogged pores and a constant oiliness that refuses to go. Enriched with green tea extracts, the new Lakmé Clear Pores CLEAN UP range is a salon-like cleanup giving you clear, matte skin.

lakme clean up clear pores range

Clogged pores are a major cause for concern among women. Pores can become clogged as a result of the accumulation of oil and dirt. Oily areas, most notably the T-zone, are usually home to the most noticeable pores. Having clear pores is necessary to prevent blackheads and acne, and is the first step to getting beautiful, radiant skin. A rich source of Salicylic acid and anti-oxidant; Green Tea is known to clear and soothe skin.

Created by Lakmé experts, Lakmé Clear Pores CLEAN UP range is enriched with goodness of green tea extracts that soothe and calm your skin and salicylic acid that helps prevent break-outs fight blemishes and reduce irritation.

Lakmé Clear Pores CLEAN UP is an easy-to-use professional clean-up range comes with three unique new formulations:  a face wash to cleanse all visible dirt, a scrub to remove dead cells and a mask to reduce pores and tighten skin.  

Expert’s Speak A three step Clean-up is essential for any skin-care regime. It removes impurities from epidermis to give you clear, matte skin
Daniel Bauer, Lakmé Expert


lakme clean up pores wash
lakme clean up pores scrub
lakme clean up pores mask
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Launch of Lotus Herbals’ first pop-up store

Lotus Herbals has launched its first Pop-up store. The Pop-up store was launched on 18th of June,2013 where Mr Dipin Passi, the Director of Lotus Herbals inaugurated the store. The outlet is in the Great India Palace Mall, in the city of Noida. 
lotus herbals pop up store

The exclusivity of the pop-up store is that it has all make-up products & selective skin care range to try & purchase. Also, there will be professional consultants guiding the customers for their ideal skin care regime.


lotus herbals pop up store
Mr Dipin Passi, the Director of Lotus Herbals inaugurated the store

*Press Release

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Lakme Youth Infinity range: New Launch

Keep your 20’s Sculpted look with Lakmé Youth Infinity


Mumbai, May, 2013:  Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care. In its endeavor to address every woman’s intrinsic need for younger looking skin, Lakmé now introduces the revolutionary ‘Sculpting’ skin care range – Lakmé Youth Infinity.  

Women love the radiant and youthful skin of their early 20’s. It is a time when skin is at its supple best, with great collagen support. As skin matures over time, it begins to look dull and loses its elasticity due to aging effects of the sun, environmental pollutants, and stress.  Unveiling the most exciting beauty trends worldwide; the Sculpted Lookis essentially the best of your 20’s skin – the firmness, the radiance and the youthfulness. Women have increasingly come to believe that the first step to gorgeous looking skin is that perfect Sculpted look. The sculpted look is what women of today, looking for youthful, tight and bright skin, desire most.

Recommended by Lakmé Experts, Lakmé Youth Infinity range consists of Insta-Collagen Boosters™ and Luminizing Pearls that tightens and brightens your skin.  The range contains Peptides, Retinol & Retinol Boosters thatstimulates collagen production, CLA enhances skin cell turnover, AHAs exfoliates dead cells, Glycerine restores & enhances moisture content and Niacinamide enhances visible skin lightening.



The Sculpting Ritual

For best results, it’s recommended combine the products with the Youth Infinity Sculpting Ritual.  These salon-style massage techniques help the products penetrate deep into your skin to give you the maximum impact. 

*Press Release
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Chambor Geneva launches it’s First Boutique in Bangalore

Bangalore, 17thApril 2013:Leading make up brand Chambor Genevahas taken the city of Bangalore by storm with the launch of its first exclusive store at Phoenix Market City Mall. Fashionista and acclaimed Kannada Actress Aindrita Ray inaugurated the store and got a stunning makeover by Chambor’s team of make-up artists.

chambor boutique india

While Chambor cosmetics are available to customer at all leading departmental stores with over 380 counters across India, the launch of this exclusive boutique is said to be the perfect way for consumers to discover and experience, first hand, the brand’s range of colour cosmetics, skincare and expert advice. When in the store, customers get a walkthrough of Chambor’s vast range of products such as foundations, concealers, eye makeup, lip and nail colour,etc,exchange tips and ideas with the makeup artists and also get professional advice on how to choose the right product to suit their skin type.

 And that’s not all! The store is also an academy in itself.Teaching is a key component of Chambor’s philosophy. Women can walk into the store for personalized lessons and makeup tutorials on Eye makeup techniques, Face makeup techniques, Evening makeup session, Bridal makeup sessions and many more other techniques and tutorials. Before applying any make-up, each artist takes into account a woman’s personal style, lifestyle and preferences.

chambor boutique bangalore
chambor boutique bangalore (2)
chambor boutique bangalore (3)
Speaking on the launch of the first Chambor Boutique in Bangalore, Mr. Himanshu Kotecha, from The House of Baccarose said,“The launch of the Chambor boutique at Phoenix Market City is the next step in the brands evolution. The aim is to provide a customized Chambor experience to our customers in an environment created specifically for them; by Chambor.”

The boutiques’modern and hygienic aesthetic is reflected in architectural details such as plush interiors, suave flooring and beautiful lighting, whichaims to evoke the ambience of a chic Soho loft. A lot of tables have been provided which creates a warm and welcoming environment for the consumer and friends to trial products at their leisure or enjoy on-the-spot make-up lessons from Make-up Artists.This boutique provides its customers with a larger than life shopping experience, which will indeed be a memorable one!
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Press Release: Lakme Sun Expert Range

Description: booklet1.jpg
Get salon-like, even skin tone
with Lakmé Sun Expert Range

New Delhi, March, 2013: Every minute spent in the sun will give you a tan which is likely to get worse if you do not take action every day. For a salon-like protection you need to protect your skin as well as reverse the sun damage every day. This is now possible by making the innovative and effective Lakmé Sun Expert Range part of your daily skin-care regime. Formulated by Lakmé experts and recommended by salon professionals, Lakmé Sun Expert Range evens out your skin tone making you look like you have just stepped out of a salon!

The Lakmé Sun Expert Range comprises of two varied sets of products: sun screens in varying SPF strengths to protect your skin and damage reversing formulations for cleansing and moisturizing. Recommended by salon specialists, it gives you 97% protection from harmful UVA and UVB rays and protects you from deep-skin damage caused by the sun. Both product lines are dermatologist tested, non-hypoallergenic, non-comedogenic and contain extracts of cucumber and lemon grass that offers the best protection and soothing properties against sun damage.


Tanning causes deep damage to the skin’s derma layer and is the most visible sign that your skin is suffering. Sun spots, pigmentation, age lines, dryness, uneven skin tone are some of the other signs of sun damage. A ‘de-tan’ treatment at a salon rids your tanned skin and evens out your skin tone. Now you can flaunt that salon-like result everyday by using the Lakmé Sun Expert Range while also protecting your skin against damage.

Step 1: Protect

Before stepping out every morning, make sure you use the power-packed Lakmé Sun Expert UV Lotions with varying SPFs to protect your skin from the harshness of the sun. Re-apply every 2-3 hrs especially if outdoors, to ensure day-long protection.

Protect your skin with the range of Lakmé Sun Expert UV Lotions:

·         Lakmé Sun Expert Fairness + UV Lotion SPF 50 PA +++: For normal to dry

·         Lakmé Sun Expert Fairness + UV Lotion SPF 30 PA ++: For normal to dry skin

·         Lakmé Sun Expert Fairness + UV Lotion SPF 30 PA +: For Oily Skin

·         Lakmé Sun Expert Fairness + UV Loti on SPF 24 PA ++: For all skin types

Step 2De-tan

On returning from a day of sun exposure, whether indoors or outdoors, make sure you apply the soothing Lakmé Sun Expert After Sun Range to remove the tan and correct your skin tone. For effective benefits make Lakmé Sun Expert After Sun Range a part of your daily regime.

De-Tan your skin with the use of Lakmé Sun Expert After Sun Range:

·         Lakmé Sun Expert Skin Lightening + De-Tan After Sun Face Wash: Evens out the patchiness caused by the sun

·         Lakmé Sun Expert Skin Lightening + De-Tan After Sun Face Mask: Evens out and lightens tanned skin

·         Lakmé Sun Expert Skin Lightening + De-Tan After Sun-Gel: Leave the moisturizing gel on as you sleep to hydrate your skin and soften it

Know your Sunscreen : SPF and PA

·         What are PA+, PA++, PA+++ and why are they important?

UVA rays are considered more harmful than UVB rays are they cause skin problems like tanning and uneven skin tone. PA ranking refers to the amount of protection that sunscreen offers from the UVA rays. PA rankings are listed as PA+, PA++ and PA+++. The more plus signs (+) there are, the more you will be protected from UVA rays.

·         What is SPF and how to choose the right SPF?

SPF stands for Sun Protection Factor and is universal measurement for UVB protection.  It indicates the amount of time your skin will be protected from UVB rays. Higher the ranking of your SPF, longer the duration of protection to block UVB rays. The exact SPF and PA ranking will depend on your skin and its reaction time to the sun.

Price list

*Press Release

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American Swan introduces its Brand Ambassador – Unmukt Chand

 American Swan ropes in Unmukt Chand- India’s most promising young cricketer as its brand ambassador for digital & social media campaigns

New Delhi, March 12th, 2013American Swan(www.americanswan.com) – India’s latest entry to premium global online fashion and lifestyle genre announced its association with the rising star of Indian cricket, Unmukt Chand as its sports brand ambassador. The ethos of American Swan resonates with young achievers who have defined their own path and have become exceptionally successful in their respective fields.


american swan brand ambassador unmukt chand

American Swan epitomizes dynamism that is born out of a passion for doing things exceptionally different. It is the first global brand to have launched products across the widest range of categories on an online platform.  American Swan offers an array of trendy and chic products that boasts of highest quality and standard.  With a design team based out of Europe, the collection combines a fresh mix of American cool and European chic. The product detailing, packaging and fulfillment is at par with the international standards.


Speaking about the announcement, Mr. Anurag Rajpal, Director and CEO, American Swan said, “We are delighted to announce our association with Unmukt Chand as the sports’ ambassador for our digital& social media campaigns led by our social media community on Facebook: American Swan Fashion Country. Unmukt comes across as a go-getter, who is passionate and confident about his undertakings. He is someone the youth can relate to, someone who inspires them to believe in their dreams for the sake of achieving their goals. I am sure this alliance will emphasize on the positioning of our brand that celebrates the aspirations & ambitions of young achievers.’

He further elucidated, “American Swan is a brand that has been built with a keen sense of passion: a passion to create a quality product, a passion to build a vibrant and attractive lifestyle brand, a passion to make it a viable business opportunity. Through our brand we want to target the young audience especially between the age group of 25 to 34 as there is a need to bring in the right set of products to match their style and sensibilities keeping the price range attractive still.”

“Within a couple of months of our launch we have got an overwhelming response from our target audience and are confident that this will only get better from here.”


Talking about the association, Unmukt Chand said, “I am very excited to be associated with American Swan and it’s a great honor to be able to connect with the youth & inspire them to chase their dreams and script their destinies. I think American Swan is poised to become a benchmark lifestyle brand in the digital space and beyond by offering consumers a vast range of fashion forward and unparalleled quality products. With campaigns like these it is just going to raise the bar for other home-grown fashion and lifestyle brands, undoubtedly”.


American Swan is a part of The American Swan Lifestyle Company (www.taslc.com), a dynamic Fashion & Apparel Lifestyle Company. Four Cross Media (www.fourcrossmedia.com), a high-end global digital media conglomerate with a network of innovative businesses has invested INR 40 crores in this venture. To enhance the brand’s reach, American Swan has spread its wings and the merchandise is also available on other leading e-commerce sites including Jabong, Myntra, Flipkart, Pepperfry, Yebhi, Home Shop18 and select leading MBO’s across the country.

About American Swan: 

American Swan is the first global fashion & lifestyle brand to offer the largest range of products online. With a wide catalogue of fashion and lifestyle products, American Swan is a one stop shop that offers an exhaustive array of products that spans across categories such as apparel, footwear, accessories, beauty and home products. The brand offers an invigorating twist to the genre of preppy fashion, offering authentic smart casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle.The Brand combines classic, iconic American style with quintessential European Fashion that is delivered to those who seek international standards beside up-to-the-minute fashion.

The Brand is a part of Four Cross Media (FCM) a global digital conglomerate. FCM, is also the successful promoter of digital dynamos like Tangerine Digital Media Solutions, Ignitee Digital Services, Intelligrape and Prospero. Further, FCM is backed by Astro, one of the main investors of the company. Astro is a leading cross- media operator in South East Asia with Direct-To-Home (DTH) satellite television services in Malaysia and Brunei.

For more information, log on to: www.americanswan.com
*Press Release
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New launch:: Lakmé introduces 26 new shades of ENRICH SATIN Lip Color

Pump up your style quotient with 70 sensational lip color shades from Lakmé that will certainly bring out the romantic in you. The new range of Lakmé Enrich Satin Lip color features 26 new, bright and gorgeous shades of lipsticks that are created to flatter various skin types. There is something for every woman in this classy lip color lineup, so grab all 26 today to complement your own style and wardrobe.Lakmé Enrich lipsticks are an ideal color addition for every contemporary woman’s make-up kit, suiting their myriad moods and apt for every occasion.

lakme new lipsticks launch



 Lakmé Satin Intense Lip Colors are enriched with sunscreens, vitamins and the goodness of olives to give your lips flawless look. The glossy shades can be easily paired with any outfit and make you look perfect and ready for any occasion. True to its name, the Enrich Satin range of lip colors just glide on your lips and enhance your sensuality through its myriad shades. You can choose from an array of new shades from the gorgeous color palettes of pinks, browns, mauves, reds and nudes.

lakme enrich satin lipcolor 572
Lipstick shade 572

Priced at Rs. 225, available at select outlets across India.

On the launch of the new shades Arun Srinivas, Category Head, Vice President, Skincare and Colours, Hindustan Unilever Ltd  says ‘’With the addition of 26 new lip shades, Lakmé becomes India’s only cosmetic brand with the widest variety of 70 lip colors. At Lakmé, our endeavor is to bring out the best in beauty for the discerning Indian woman.  We continue to be the first choice of every Indian woman who seeks for an assortment of classy cosmetics that help her make a style statement every day.’’

lakme enrich satin lipcolor 141
Lipstick shade 141
About Lakmé

The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com


*Press release
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